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Build a Better Survey
Welcome
Course Overview (10:11)
Brainstorming your research topic and stories
How to find or validate the topic for your research (10:05)
4 ways to brainstorm your story (8:37)
6 ways to tell a story with survey questions (15:03)
Creating the first draft of your survey (with a focus on story)
Basic process for reviewing/getting feedback on your survey (4:01)
Draft your screening questions (4:12)
Draft your demographic and firmographic questions (2:37)
Draft your "story questions" (6:15)
5 types of survey questions to ask (9:21)
Refining your survey (focus on quality)
8 ways you may be frustrating your survey taker (11:37)
5 wording mistakes that can impact the validity of your data (9:04)
How to incorporate "quality check" questions (7:58)
How to shorten your survey (even when everyone on your team does not agree) (3:15)
Final survey checks (8:40)
Turing your survey data into stories
5 ways to find stories in your data (8:22)
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Draft your "story questions"
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