Meet your coach, Michele Linn
I'm the founder of Mantis Research, a consultancy that helps marketers conduct and survey-based original research.
Not only do I work with clients 1:1, but I also teach marketers how to conduct and publish survey-based research. I'm the instructor of the MarketingProfs course, "Using Research for Content Marketing and Thought Leadership" and regularly speaks at marketing conferences.
Before starting Mantis, I was head of editorial at Content Marketing Institute, where I led the company's strategic editorial direction, helped build their email list to 200,000 subscribers and wrote hundreds of articles. One of my favorite projects (and the inspiration for Mantis) was working with the research team on their annual, leading content marketing research. I'm regularly cited as a content marketing influencer and was named one of Folio's Top Women in Media (Corporate Visionary).